Knowledge for better food systems

Showing results for: Marketing

Photo: Loco Steve, Flickr, Creative commons licence 2.0
21 June 2017

This master thesis study from the London School of Economics shows how consumers are 56% less likely to order a plant-based dish when it is labelled vegetarian and categorised in a separate section on menus

7 June 2017

An ad used by Arla Foods to promote their organic milk has been banned as it used the "misleading" claim that its production is "good for the land". 

Photo: mrskyce, Nitrogen!, Flickr, Creative Commons License 2.0 generic.
7 June 2017

This paper proposes a solution to the problems associated with the high inefficiencies and indirect detrimental environmental impacts caused by reactive nitrogen use in agriculture.The researchers suggest that land-based agriculture could be bypassed and that Haber Bosch derived nitrogen could be used directly for reactor based microbial protein production. The advantages of microbial protein production are summarised, as are the opportunities and technical challenges for large-scale production. The authors emphasise that, aside from the scientific innovation required, the main challenge to address is obtaining acceptability from regulators and consumers.

28 September 2016

In Sweden two of the largest supermarkets in the country have launched campaigns aimed at creating increased consumer awareness around the environmental impact of meat, encouraging consumers to lower their intake of meat and promoting plant-based alternatives.

Image: the research paper’s appendix
20 September 2016

Psychological research has shown that people often don’t make decisions on a rational basis, but rather do so heuristically - based on rules of thumb - that can systematically bias choices. This has important implications when it comes to promoting the sustainable consumption of food.

Photo: USDA, Flickr, creative commons licence 2.0
23 August 2016

A new strategy has been launched by the UK government to tackle overweight and obesity among children. The strategy highlights a reaffirmed commitment to the sugary drinks tax (the only measure in the strategy which is not based on voluntary action) and it emphasises the importance of sports and school breakfast clubs.

18 February 2015

This article highlights one of the approaches the dairy industry is taking to create new markets for dairy consumption.

15 October 2014

About 1900 species of insects are eaten worldwide by at least 2 billion people – not because they are short of food, but out of choice. But for most Western consumers the idea of insects as food is disgusting. However, a handful of entrepreneurial start-ups are working to change this.

30 July 2014

New data from Canadean based on a survey of 2000 individuals finds that many people in Britain are interested in trying insects and around 6% say that they would like to eat them regularly.

13 November 2013

IGD has released this guide to help buyers and planners to prepare for scenarios of uncertain future food supplies. It tries to provide companies with help to identify risks, anticipate and prepare for possible disruptions to their supply routes and maintain deliveries to consumers. It includes information on 19 food security issues explained from a company viewpoint and recommendations on how to manage risk and keep down costs. The chapters focus on issues such as global consumption, food waste, food affordability, climate change, land use and soil degradation.

13 November 2013

The Swiss Federal Research Station Agroscope and the consulting firm Quantis, have launched the World Food LCA Database (WFLDB).  Launched in 2012, it aims to provide reliable and up-to-date data for more accurate food and beverage life cycle assessments (LCA), decisions and communication. The overarching goal is to bring together experts from all stages in the food chain to develop a comprehensive and up-to-date inventory database for accurate life cycle assessments (LCA).

6 November 2013

This report from IGD highlights consumers' attitudes towards adopting a more environmentally sustainable and healthy diet. Some of the report's main findings are:

  • Shoppers are feeling more empowered about sustainable diets, but still require industry to take the lead in this area and to inspire them
  • Nearly half of shoppers say healthy options are important compared to one in five that consider ethical factors