The Asia Alternative Protein Industry Report 2020
This report by Hong Kong media platform Green Queen gives an overview of alternative protein startups in Asia, in the categories of cultivated protein (e.g. laboratory-grown meat), modern processed plant-based products, and whole-food alternatives (such as jackfruit or lion’s mane mushrooms, which are sometimes used to mimic the texture of meat despite not having the same protein content). The authors argue that Asia’s alternative protein industry is likely to overtake US and European brands because of demand from Asia’s growing middle class, relatively low production costs and products that are tailored to local tastes.
Asia is Earth's largest and most populous continent. It hosts many densely populated and large cities as well as enormous barely populated regions, which all together host over half of the human population. Agriculture as a source of income is of major importance in the region. In most Asian countries, agriculture is the biggest user of water and in some regions can be responsible for to 90% of total water consumption through irrigation.