Knowledge for better food systems

Consumers do not notice on-pack sustainability claims

Image: USDA, Man shopping in supermarket, Flickr, Creative Commons Attribution 2.0 Generic

Shoppers do not notice sustainability rating logos on packaging, according to a report by QuadPackaging and Package Insight. In the study, 60 participants had their eye movements tracked while “shopping” in a retail laboratory. The products they were presented with were fictional brands with logos claiming different levels of sustainability. The logos did not represent a real sustainability standard. While 40% of the participants said that sustainability affects their purchasing decisions, the eye-tracking technology showed that 92% of the participants did not notice the sustainability logos.

Read the full report here (you have to fill in your details to be able to download a copy, but it is free). See also the Foodsource resource What are the influences on our food choices?

You can read related research by browsing the following categories of our research library:
 

Add comment

Member input

Plain text

CAPTCHA
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

Region

Region: 

North America

North America is the northern subcontinent of the Americas covering about 16.5% of the Earth's land area. This large continent has a range of climates spanning Greenland’s permanent ice sheet and the dry deserts of Arizona. Both Canada and the USA are major food producers and some of the largest food exporters in the world. Industrial farms are the norm in North America, with high yields relative to other regions and only 2% of the population involved in agriculture.

View articles relating to North America

Source

Food industry

Agri-producers, manufacturers, distributors, retailers etc.

Food industry

Doc Type