Knowledge for better food systems

Food Foundation report on vegetable consumption in the UK

This report discusses current and historic vegetable consumption in the UK (no higher now than in the 1970s), the importance of vegetables in the diet and current drivers of vegetable consumption.

The report was released in the context of the launch of the UK NGO Food Foundation’s campaign ‘Peas Please’, an initiative focused specifically on encouraging vegetable consumption. Peas Please aims to bring together farmers, retailers, fast food and restaurant chains, caterers, processors and government departments to work towards a common goal of making it easier for everyone to eat vegetables.

The report can be downloaded here (pdf).

The Peas Please website can be found here

 

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Europe

Europe is the world's second-smallest continent by surface area, covering just over 10 million square kilometres or 6.8% of the global land area, but it is the third-most populous continent after Asia and Africa, with a population of around 740 million people or about 11% of the world's population. Its climate is heavily affected by warm Atlantic currents that temper winters and summers on much of the continent. In the European Union, farmers represent only 4.7% of the working population, yet manage nearly half of its land area.

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