How will cultured meat disrupt the food industry?
This report from US management consultancy AT Kearney identifies trends in the cultured meat and meat replacement sectors. It estimates that, by 2040, cultured meat and novel vegan meat replacements will together account for a greater market share than conventional meat.
The figure below shows the report’s projected figures for conventional meat and alternatives.
Image: Figure 9, AT Kearney.
Read the full report, How Will Cultured Meat and Meat Alternatives Disrupt the Agricultural and Food Industry? here. See also the Foodsource chapter How can we reduce food-related greenhouse gas emissions? and the FCRN blog post Framing the future of food: The contested promises of alternative proteins.
North America is the northern subcontinent of the Americas covering about 16.5% of the Earth's land area. This large continent has a range of climates spanning Greenland’s permanent ice sheet and the dry deserts of Arizona. Both Canada and the USA are major food producers and some of the largest food exporters in the world. Industrial farms are the norm in North America, with high yields relative to other regions and only 2% of the population involved in agriculture.