Showing results for: Marketing
This paper finds that downplaying explicit statements of environmental benefits can be a more effective advertising strategy than prioritising the environmental aspects in product categories that are not normally seen as “green”. This is because consumers often perceive green products as performing less well than conventional products, according to the paper.
This WHO-UNICEF-Lancet Commission examines the effects of climate change and food advertising on children’s health and likelihood of enjoying a good future. The report argues that children’s wellbeing should be placed at the heart of the Sustainable Development Goals.
This guidance note from the UK’s Food Research Collaboration sets out how “food hubs” - organisations that connect food growers directly to customers - can help to revitalise local economies. It is aimed at food entrepreneurs, funders, not-for-profit workers and policymakers.
This op-ed by FCRN member Mia MacDonald and Judy Bankman, both of US think tank Brighter Green, argues that affordable, accessible, sustainable and healthy diets for everyone can only be achieved with the commitment of everyone, including policymakers, industry influencers, city planners, local business owners and consumers.
This report from the UK Food Ethics Council details the verdict reached by the “jury” in the event “Food Policy on Trial: In the dock – plain packaging on junk food & drink”. The jury (consisting of four volunteer members of the Food Ethics Council) concluded that much stronger regulation is required on food and drink packaging, for example banning the use of cartoon figures to market unhealthy foods to children, but also thought that introducing plain packaging on certain foods and drinks should be kept as a potential future intervention rather than introduced immediately.
This paper analysed thousands of items of children’s clothing and found that many feature images of food - particularly on girls’ clothing - and that those images often depict unhealthy food types.
The World Resources Institute has published its early findings on research into language that appeals to British and US consumers when describing plant-based foods.
Sustainable Manufacturing and Recycling Technologies (SMART), a research and development centre at Loughborough University, has produced a post-event report of its expert panel discussion on reducing the impact of food waste held on 12 October 2018. The topics discussed include the influence of multibuy offers on food waste, the links between single-use packaging and food waste, the impacts of “wonky veg” ranges in supermarkets, and smart fridges.
This report from the UK’s Agriculture and Horticulture Development Board reviews how the behaviour of farmers might be influenced so that the recommendations of researchers and policymakers can be implemented on farms.
This paper reports on a systematic review of grocery store interventions undertaken to evaluate their effectiveness in changing food purchasing behaviours, and to examine whether this effectiveness varied with intervention components, setting, or socioeconomic status. This is the first paper to synthesise evidence from randomised controlled trials (RCTs) in grocery stores across a wide range of intervention types.
London Mayor Sadiq Khan wants to ban the advertising of foods high in salt, fat or sugar on the Transport for London public transport network, in a bid to tackle child obesity. The proposal says “This ban would exclude alcohol”, presumably meaning that alcohol could still be advertised.
This book, by Henry Buller and Emma Roe, examines issues of animal welfare in the food supply chain. Topics include the care of farm animals, the ethics of using welfare as a marketing tool and the links between globalisation of farm animal welfare.
The Sustainable Restaurant Association has launched its One Planet Plate campaign, asking restaurants to showcase sustainable and ethical eating by devising one dish that uses local sourcing, zero waste, better meat, lower carbon footprint or other environmental or ethical considerations. Hundreds of restaurants are taking part in the scheme.
In this paper, the authors conducted a review of numerous studies to examine the content, advantages and limitations of a frame-based approach to assist consumers in reducing their intake of conventional meat (e.g. eating less meat or different meat, such as organic or certified for animal welfare or environmental impact). Particularly, they want to evaluate whether behaviour can be shifted by creating new frames and to identify frames that can bridge a transition by highlighting ‘push’ factors away from routine meat eating, or ‘pull’ factors towards encouraging the consumption of alternatives.
Dutch shopping chain Ekoplaza has launched a plastic-free pop-up store in Amsterdam. Products sold include meat, rice, sauces, dairy, chocolate, cereals, fruit and vegetables. The aisle includes conventional packaging materials such as cardboard, glass and metal, but also introduces biodegradable replacements for plastic.