Knowledge for better food systems

Showing results for: Public attitudes

6 October 2020

In this blog post on the Oxford Livestock, Environment and People (LEAP) website, FCRN member James Painter summarises his recent research on media coverage of animal agriculture and its links to climate change, and lab-grown (or cultured) meat as an alternative to meat eating. The research shows that media coverage of animal agriculture tends to focus on consumer responsibility as opposed to the role of governments or large farms.

6 October 2020

This paper co-authored by FCRN member Emma Garnett finds that placing vegetarian options first on the counter of student cafeterias increases their sales by 5-6% when the different options are widely spaced (>1.5m), but not when the options are close together (<1.0m).

9 June 2020

This report by wildlife charity WWF gives the results of a survey of people in Hong Kong, Japan, Myanmar, Thailand, and Vietnam. Respondents were asked about their sentiments on the COVID-19 outbreak in their respective country and their opinions on illegal and unregulated markets selling wildlife.

31 March 2020

This paper, co-authored by FCRN member Christian Reynolds, discusses public engagement at the authors’ ‘Take a Bite Out of Climate Change’ stand, which used infographics, short games and displays of vertical farming and insect-based foods to encourage discussion about the climate impacts of food production.

24 March 2020

FCRN member Lukas Paul Fesenfeld has co-authored this paper, which surveys people from China, Germany and the United States to assess levels of public support for various types of policy aimed at reducing meat and fish consumption. It explores how “packaging” several policies together can increase acceptance among voters.

16 March 2020

This paper finds that downplaying explicit statements of environmental benefits can be a more effective advertising strategy than prioritising the environmental aspects in product categories that are not normally seen as “green”. This is because consumers often perceive green products as performing less well than conventional products, according to the paper. 

18 February 2020

This report assesses the impact of the UK non-profit Veg Power’s “Eat them to defeat them” advertising campaign, which aimed to persuade children to eat more vegetables. Children who had seen the advertising campaign were more likely to agree with statements such as “Eating vegetables is fun”, “I like vegetables” and “Vegetables can be really tasty” than those who did not see the adverts. An estimated 650,000 children ate more vegetables as a result of the campaign.

20 January 2020

In this report, the global non-profit World Resources Institute lists 23 ways in which the food service sector could encourage diners to choose dishes that contain more plants and less ruminant meat.

20 January 2020

According to this paper, most meat-eaters think that vegetarian and vegan diets are ethical, good for the environment, healthy and socially acceptable, but also tend to believe that these diets are difficult, not tasty, inconvenient and expensive. Vegetarian diets tend to be viewed more positively than vegan diets across all measures included in the survey, except for ethical considerations and the environment, where vegan and vegetarian diets are viewed equally.

9 December 2019

The Centre for Agroecology, Water and Resilience (CAWR) at Coventry University has launched a new podcast series, The Changing Room, which will explore how to cope with social, economic and environmental change. The first episode explores how climate change is affecting our everyday lives. The second episode, which will be released in January 2020, will discuss food justice.

9 December 2019

This report from Dalhousie University and the University of Guelph tracks changes in food prices in Canada. It finds that prices in some food categories were impacted by environmental events, including an unexpected 5% increase in fish prices due to warming oceans. It also predicts that consumers will put strong pressure on food producers to avoid single-use plastic packaging, and that the Canadian food system is likely to be stressed by climate change, such as through  droughts, forest fires and heavy precipitation.

9 December 2019

This report by Lloyd’s Register (a UK-based provider of professional services for engineering) surveyed 1000 UK shoppers. It finds that one in three shoppers are concerned about food safety, only 19% are very confident that the vegetarian or vegan food they eat does not contain meat, nearly two thirds of people sometimes check the country of origin of food they buy, and 85% of shoppers think it is fairly or very important for supermarkets to source their products ethically and sustainably.

9 December 2019

This report from the Centre for Agroecology, Water and Resilience (CAWR) at Coventry University examines how farming in China can move away from a dependence on “industrial agriculture” (defined here as excessive and inefficient use of fertilisers and pesticides) towards agroecological systems (including practices such as lower stocking densities, using manure instead of synthetic fertilisers, growing diverse crops and using soil-building techniques). 

2 December 2019

Over 10,000 farmers blocked roads in Berlin on 26 November 2019 with a convoy of tractors in protest at regulations that will limit the use of fertiliser (to reduce groundwater pollution) and the weedkiller glyphosate (to protect insect populations). Farmers say that the measures will threaten their livelihoods and are also protesting against the perception that farmers are to blame for the climate crisis.

2 December 2019

According to a survey by UK NGO Eating Better, 63% of 11 to 18 year olds in the UK see the environment and climate change as the top concern for the UK at the moment. While most do not want to change their levels of meat consumption, 29% of those who do eat meat would like to reduce their consumption.

2 December 2019

This paper analyses the Twitter reactions to the diet proposed by the EAT-Lancet Commission on healthy diets from sustainable food systems, focusing on the #yes2meat hashtag as well as the official #EATLancet hashtag. The study found a sizable countermovement that was sceptical of the EAT-Lancet dietary recommendations, with the #yes2meat term becoming prominent around one week before the EAT-Lancet report was launched.

4 November 2019

This feature from the Guardian newspaper explores why veganism attracts hostility from some commenters. The piece suggests that opposition to veganism can be driven by concerns about malnutrition and fear of loss of personal freedom, and may also be linked to certain ideas about traditional gender roles.

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