Knowledge for better food systems

Meatless Monday awareness

Awareness of the "Meatless Monday" campaign has reached more than half of Americans, according to an online tracking survey conducted by FGI Research. The poll found that 50.22 percent of 2,000 American adults in a nationally representative sample were aware of the campaign, which encourages people to avoid eating meat one day a week – up from 30% awareness six months ago. The FGI Research poll also found that among those who said they were aware of the Meatless Monday initiative, 27 percent said that the campaign had influenced their decision to cut back on meat.
Awareness of the "Meatless Monday" campaign has reached more than half of Americans, according to an online tracking survey conducted by FGI Research. The poll found that 50.22 percent of 2,000 American adults in a nationally representative sample were aware of the campaign, which encourages people to avoid eating meat one day a week – up from 30% awareness six months ago. The FGI Research poll also found that among those who said they were aware of the Meatless Monday initiative, 27 percent said that the campaign had influenced their decision to cut back on meat. The report says that awareness is driven by viral campaigns and the participation of key organizations, such as foodservice giant Sodexo, and influential individuals, including Oprah. Meatless Monday is a non-profit initiative in association with the Johns Hopkins‘ Bloomberg School of Public Health. For an article about the survey see here.
 

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