Knowledge for better food systems

Research reveals shoppers' priorities

The FSA has published the findings of consumer research undertaken to find out people's general attitudes to food, the factors influencing choices while shopping and whether people were willing to pay more for products produced in a sustainable way.
The FSA has published the findings of consumer research undertaken to find out people's general attitudes to food, the factors influencing choices while shopping and whether people were willing to pay more for products produced in a sustainable way. It appears that shoppers are more likely to consider cost, quality and healthiness over environmental factors when buying their food and groceries. The survey showed that only 10% of shoppers put environmental issues first when shopping. That compares to 66% of shoppers whose first concern was economic related (including food quality) and 23% concerned with social issues (including the healthiness of food). 53% of consumers claim to consider at least one environmental issue when food shopping.
 

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