Knowledge for better food systems

UK “Responsibility Deal” failing

The UK consumer group Which? has released a report, “A taste for change,” which questions the effectiveness of voluntary industry-led initiatives such as the Responsibility Deal. 

The Responsibility Deal encourages companies to sign up to voluntary pledges to take action to improve health. But the voluntary scheme, launched in March 2011, has attracted controversy for allowing fast-food firms, drink makers and supermarket chains to help shape its approach to public health without being subjected to further legislation.

The report cites examples that three of the top 10 supermarkets, serving millions of people (the Co-operative, Iceland and Lidl) have still not signed up to the calorie-reduction pledge. And it questions why there are no pledges to tackle key areas such as saturated fat reduction and responsible marketing and promotions.

To access the Which? report, click here.

For an article in The Guardian on this subject, click here.

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Europe is the world's second-smallest continent by surface area, covering just over 10 million square kilometres or 6.8% of the global land area, but it is the third-most populous continent after Asia and Africa, with a population of around 740 million people or about 11% of the world's population. Its climate is heavily affected by warm Atlantic currents that temper winters and summers on much of the continent. In the European Union, farmers represent only 4.7% of the working population, yet manage nearly half of its land area.

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