Dutch campaign encourages men to halve meat consumption
The Dutch government-funded healthy eating agency Voedingscentrum has launched a new campaign encouraging men who eat a lot of meat to reduce their consumption. FCRN member Corné van Dooren says that men, on average, could eat 400g less meat per week to meet guidelines, while women could eat 100g less.
In addition to advertisements at railway stations and on social media, the campaign website provides recipe ideas and t-shirts with slogans.
Read Corné van Dooren’s PhD thesis here: Simultaneous optimisation of the nutritional quality and environmental sustainability of diets.
Europe is the world's second-smallest continent by surface area, covering just over 10 million square kilometres or 6.8% of the global land area, but it is the third-most populous continent after Asia and Africa, with a population of around 740 million people or about 11% of the world's population. Its climate is heavily affected by warm Atlantic currents that temper winters and summers on much of the continent. In the European Union, farmers represent only 4.7% of the working population, yet manage nearly half of its land area.