'Free range' milk from cows reared outside for six months
As Asda becomes the first UK retailer to sell ‘free range’ milk, the Pasture Promise logo will be placed on the milk packages, to ensure consumers that the cows grazed for 180 days and nights and farmers were offered fair price.
The retailer has identified stores in its chain where there is a high level of interest in premium-priced organic products and it will initially put 70,000 litres of Free Range Dairy Farmer’s milk on shelves every week in 109 stores. This initiative is supported by the National Farmers’ Union, who last year warned that as many as one in five of the UK’s 10,000-plus dairy farms could be forced to close, as a result of falling milk prices and debt.
Europe is the world's second-smallest continent by surface area, covering just over 10 million square kilometres or 6.8% of the global land area, but it is the third-most populous continent after Asia and Africa, with a population of around 740 million people or about 11% of the world's population. Its climate is heavily affected by warm Atlantic currents that temper winters and summers on much of the continent. In the European Union, farmers represent only 4.7% of the working population, yet manage nearly half of its land area.